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7 Simple Tips For Increasing Your Newsletter Opt-Ins

If you are new to marketing you may NOT know this…

But if you are an experienced marketer and you have been around as long as I have, You know that  “the money is in the list.”

I have personally discovered that when you increase your newsletter opt-ins or newsletter leads, you sometimes increase your earnings.

And if you do this properly and you stay consistent, you can sometimes increase your earnings quite dramatically.

In this blog post I want to give you some simple tips you can implement almost immediately.

Some tips that if you take action after reading this, you can start  getting more opt-ins in the next 24 to 48 hours.

With that said, here are 7 tips for increasing your newsletter opt-ins.

“Increasing Your Newsletter Opt-Ins”

1. Ask Your Readers To Share Your Content

It’s an old saying that says, “If you ask not , you receive not”.

Now the grammar in the saying may not be totally correct, but basically what I am saying is that if you do not ask your readers to share you content,  maybe they won’t.

So if you want to increase your newsletter opt-ins, at the end of all your blog post ask you readers to share it.

This will not only get MORE  eyeballs on your content, but it will also  increase your chancing of generating more leads.

To help you out, I am going to share with  you one example of the lines I use when asking my readers to share my content.

Feel free to use it or come up with your own. Most of all, Just ask your readers to share your content if you to increase your newsletter opt-ins

Example: Please comment below and share if this video if it was helpful

2. Experiment with Popups and Exit Popups

If someone is about to leave your website without joining your newsletter, why not try to entice them with a special offer?

Some marketers who have who’ve tried exit popups often find that they can “capture” as much as 10% of the traffic that would have left without opting in.

I do not know about you, but capturing 10% of the traffic that would have been lost can really boost your business.

Depending on what you are promoting that can mean adding thousands or millions of dollars to your bottom line.

Look, I’m no genius, but I think the FBI would call that a clue!

There are 3 services I recommended for this.

First there is PopUp Domination (aff link), which I have used some years back and Optinmonster (no affiliation) which I see people using as well.

Thirdly, let me not forget about aweber (aff link). Even though its an autoresponder service, its subscription forms also have popup capabilities.

All 3 has their pros and cons, so I suggest you to check them out so you can see what will work best for you.

Which ever once you decide to use, if any,  is totally up to you.

Just make sure you start using popups if you want to see an increase in your news letter opt-ins.

3. Disable The Double Opt In

When I first started building my list, I started with using the double opt-in feature inside of my autoresponder service.

Personally I thought it was the best way to go because I only wanted people on my list that wanted to be there and who were action takers.

Looking back at it now, I probably lost a ton of subscribers because of that.

Although the theory behind double opt in is  to lower spam complaints and have subscribers who want to receive your information.

But the reality is that people often just forget to click the link in the email which then subscribes them to your newsletter.

So if you want more opt-ins to your newsletter just disable double opt in and you’ll find your opt-in rate go up immediately.

4. Give Away Something Your Audience Wants

In marketing, the name of the game is to provide a solution to your audience problem.

So with that in mind, why not give away something they want in exchange for a opt-in.

The last part is key: Something they *want*.

I see a lot of marketers on social media who often give away free eBooks with poor quality content.

Then they sit back and wonder why there are not getting higher opt-in rate.

It’s because they have truly missed the point.

The way to get higher opt-in rates isn’t to just give away something for free, but to actually give away something that the user genuinely wants.

The best way to figure out what that is to hang out where your target audience is and identify their problems you can solve.

Then all you have to do is create content that will help solve their problem and give it to them in exchange for them opting in.

This way you can create your own eBook , that is packed with information your audience WANTS!

5. Put Your Opt In Box Upfront & Everywhere

The title pretty much says its all.

If you are trying to increase your newsletter opt-ins then you should have an opt-in box on just about every page of your website.

It should be above the fold and easy for your audience to see

The only pages it should not be on are the sales pages and checkout pages because they serve another purpose.

6. Network With Others in Person

Another way to increase your newsletter opt-ins is to attend live networking events.

It’s a great way to connect to with other networkers and entrepreneurs who enjoy networking and sharing ideas.

This can sometimes lead to joint ventures or list sharing which rarely ever works online.

Just remember that people who like you and know you, are much more likely to do business with you.

So go out and make those offline connections.

7. Customize Your Opt-Out (Unsubscribe)  Page

Instead of having people just opt out of your newsletter, try asking people if they want to keep getting your newsletter – Just at a lower frequency.

You can often cut your opt-out rates by 20% or more by giving people the option of a lower frequency email list.

You can also customize this page leading them to a different opt-in offer that sequentially can build another list.

So there you have it…

7 simple tips for increasing your newsletter opt-ins.  You should go out and and apply these immediately.

Just figure out which one(s) works best for your website and put them into action like yesterday!

P.S. If you want to learn more effective ways of building your business online, click here, and get access to some weekly top earner training.

If this blog post helped you, please comment and share.

{ 17 comments… add one }
  • Venita June 26, 2017, 12:56 pm

    I love that this post is to the point. It helps as a checklist for improving my blog. Thanks for the insight. This is something that I will implement starting today!

    • Shawn Johnson June 27, 2017, 4:26 pm

      Venita, thanks for commenting and sharing your feedback.

      I value your comment and look forward to providing you with more informaton and tips on my blog.

  • Carrie June 26, 2017, 3:00 pm

    Great article. I learned somethimg I’m going to go and implement right now! Thanks

    • Shawn Johnson June 27, 2017, 4:23 pm

      This is great Carrie. Implementation is definitely one of the keys to getting results.

      Glad you recieved value. Stop by again anytime for more tips.

  • Betty Anderson June 27, 2017, 6:02 am

    Thanks Super Doer King Shawn Johnson! As always good info to remember. I have not used the pop up blocker as of yet but I will be trying it soon.

    • Shawn Johnson June 27, 2017, 4:19 pm

      No problem Betty. Glad you liked my blog post.

  • Team Transformation June 27, 2017, 8:31 am

    I’m so happy that I ran across this blog post. These are great tips for increasing newsletter opt-ins!! I will be using several of these immediately. Thanks for sharing these tips!

    • Shawn Johnson June 27, 2017, 4:18 pm

      It was my pleasure Team Teansformation.

      Thanks for feedback.

  • Christy Brown June 27, 2017, 3:23 pm

    Great Tips Shawn!!! I am implementing as we speak!!!

    • Shawn Johnson June 27, 2017, 4:16 pm

      Awesome Christy. Glad you got value from my post.

      I would to know what tip you are using.

      Thank you for stopping by.

  • Atonio Starr June 27, 2017, 11:59 pm

    Man! This was a gem of information. especially Number 7!!

    • Shawn Johnson June 28, 2017, 2:17 am

      Glad you got value Antonio. I look forward to providing you with more tips to help you build your business.

  • KimSyne June 28, 2017, 2:40 am

    Great article Coach! I’ll be incorporating the info on the unsubscribe page tonight. This article was too the point and informative. Thanks for sharing.

    • Shawn Johnson June 28, 2017, 2:45 am

      Thanks for commenting Kim. I cannot wait to see how the results you get from implementing the tips I have shared on this blog post.

  • Shameka July 3, 2017, 9:42 pm

    Terrific blog post for newbies and experienced bloggers. I have learned that your list is where it is at. With your simple tools and resources there should be no issue or question of how to successfully increase newsletter opt ins.

    • Shawn Johnson July 3, 2017, 9:57 pm

      Thanks for commenting Shameka. You hit the nail right on the head.

      “Your list is where it is at”. In fact, its the #1 asset of any business.

  • duparet October 2, 2017, 9:49 pm

    These tips are help full…. Any suggestion getting organic traffic consistently….

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