If you are new to marketing you may NOT know this…
But if you are an experienced marketer and you have been around as long as I have, You know that “the money is in the list.”
I have personally discovered that when you increase your newsletter opt-ins or newsletter leads, you sometimes increase your earnings.
And if you do this properly and you stay consistent, you can sometimes increase your earnings quite dramatically.
In this blog post I want to give you some simple tips you can implement almost immediately.
Some tips that if you take action after reading this, you can start getting more opt-ins in the next 24 to 48 hours.
With that said, here are 7 tips for increasing your newsletter opt-ins.
“Increasing Your Newsletter Opt-Ins”
1. Ask Your Readers To Share Your Content
It’s an old saying that says, “If you ask not , you receive not”.
Now the grammar in the saying may not be totally correct, but basically what I am saying is that if you do not ask your readers to share you content, maybe they won’t.
So if you want to increase your newsletter opt-ins, at the end of all your blog post ask you readers to share it.
This will not only get MORE eyeballs on your content, but it will also increase your chancing of generating more leads.
To help you out, I am going to share with you one example of the lines I use when asking my readers to share my content.
Feel free to use it or come up with your own. Most of all, Just ask your readers to share your content if you to increase your newsletter opt-ins
Example: Please comment below and share if this video if it was helpful
2. Experiment with Popups and Exit Popups
If someone is about to leave your website without joining your newsletter, why not try to entice them with a special offer?
Some marketers who have who’ve tried exit popups often find that they can “capture” as much as 10% of the traffic that would have left without opting in.
I do not know about you, but capturing 10% of the traffic that would have been lost can really boost your business.
Depending on what you are promoting that can mean adding thousands or millions of dollars to your bottom line.
Look, I’m no genius, but I think the FBI would call that a clue!
There are 3 services I recommended for this.
Thirdly, let me not forget about aweber (aff link). Even though its an autoresponder service, its subscription forms also have popup capabilities.
All 3 has their pros and cons, so I suggest you to check them out so you can see what will work best for you.
Which ever once you decide to use, if any, is totally up to you.
Just make sure you start using popups if you want to see an increase in your news letter opt-ins.
3. Disable The Double Opt In
When I first started building my list, I started with using the double opt-in feature inside of my autoresponder service.
Personally I thought it was the best way to go because I only wanted people on my list that wanted to be there and who were action takers.
Looking back at it now, I probably lost a ton of subscribers because of that.
Although the theory behind double opt in is to lower spam complaints and have subscribers who want to receive your information.
But the reality is that people often just forget to click the link in the email which then subscribes them to your newsletter.
So if you want more opt-ins to your newsletter just disable double opt in and you’ll find your opt-in rate go up immediately.
4. Give Away Something Your Audience Wants
In marketing, the name of the game is to provide a solution to your audience problem.
So with that in mind, why not give away something they want in exchange for a opt-in.
The last part is key: Something they *want*.
I see a lot of marketers on social media who often give away free eBooks with poor quality content.
Then they sit back and wonder why there are not getting higher opt-in rate.
It’s because they have truly missed the point.
The way to get higher opt-in rates isn’t to just give away something for free, but to actually give away something that the user genuinely wants.
The best way to figure out what that is to hang out where your target audience is and identify their problems you can solve.
Then all you have to do is create content that will help solve their problem and give it to them in exchange for them opting in.
This way you can create your own eBook , that is packed with information your audience WANTS!
5. Put Your Opt In Box Upfront & Everywhere
The title pretty much says its all.
If you are trying to increase your newsletter opt-ins then you should have an opt-in box on just about every page of your website.
It should be above the fold and easy for your audience to see
The only pages it should not be on are the sales pages and checkout pages because they serve another purpose.
6. Network With Others in Person
Another way to increase your newsletter opt-ins is to attend live networking events.
It’s a great way to connect to with other networkers and entrepreneurs who enjoy networking and sharing ideas.
This can sometimes lead to joint ventures or list sharing which rarely ever works online.
Just remember that people who like you and know you, are much more likely to do business with you.
So go out and make those offline connections.
7. Customize Your Opt-Out (Unsubscribe) Page
Instead of having people just opt out of your newsletter, try asking people if they want to keep getting your newsletter – Just at a lower frequency.
You can often cut your opt-out rates by 20% or more by giving people the option of a lower frequency email list.
You can also customize this page leading them to a different opt-in offer that sequentially can build another list.
So there you have it…
7 simple tips for increasing your newsletter opt-ins. You should go out and and apply these immediately.
Just figure out which one(s) works best for your website and put them into action like yesterday!
P.S. If you want to learn more effective ways of building your business online, click here, and get access to some weekly top earner training.
If this blog post helped you, please comment and share.